China League long for league-level commercial operation

‍‍‍‍The second division of football leagues in China, China League, want to operate the commercial businesses of the league from the league level and have a united voice. It was demanded at the latest business meeting of the league in Shenzhen, where the teams and the sponsors expressed the wish. 

Although being the second division of football leagues in China just below the Chinese Super League, China League still do not have a system to operate at the league level for commercial development. Each club runs their commercial businesses on their own. 

As the CSL sold their broadcasting rights for the next five years for 8 billion yuan, China League start to ask for changes in the system, with the teams and sponsors demanding the league to imitate the operation model of the CSL—to manage the league’s commercial interests as a whole. 

Some companies expressed their willingness to help with such reforms at the meeting. Ledman says they are willing to facilitate the formation of a platform to push the commercial development of China League as a whole. 

Some teams suggested they should create a China League company, like what the CSL did. 

China League was officially launched in 2004, but it was actually born in 1984. This January, they successfully signed up with a title sponsor, 58.com, and sold media rights. 

Source: Tencent