Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The second division of football leagues in China, China League, want to operate the commercial businesses of the league from the league level and have a united voice. It was demanded at the latest business meeting of the league in Shenzhen, where the teams and the sponsors expressed the wish.
Although being the second division of football leagues in China just below the Chinese Super League, China League still do not have a system to operate at the league level for commercial development. Each club runs their commercial businesses on their own.
As the CSL sold their broadcasting rights for the next five years for 8 billion yuan, China League start to ask for changes in the system, with the teams and sponsors demanding the league to imitate the operation model of the CSL—to manage the league’s commercial interests as a whole.
Some companies expressed their willingness to help with such reforms at the meeting. Ledman says they are willing to facilitate the formation of a platform to push the commercial development of China League as a whole.
Some teams suggested they should create a China League company, like what the CSL did.
China League was officially launched in 2004, but it was actually born in 1984. This January, they successfully signed up with a title sponsor, 58.com, and sold media rights.
Source: Tencent
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Huawei sponsored AFL team Gold Coast Suns
03 Apr 2015
Sneijder’s Sport8 join forces with Chinese club
24 Mar 2016
Chinese Football Management Center officially removed from system
10 Jan 2017
China League side Sichuan Annapurna FC looks for new investors
07 Jan 2019
Chinese clubs top paymasters in Asian football
27 May 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...