HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
The second division of football leagues in China, China League, want to operate the commercial businesses of the league from the league level and have a united voice. It was demanded at the latest business meeting of the league in Shenzhen, where the teams and the sponsors expressed the wish.
Although being the second division of football leagues in China just below the Chinese Super League, China League still do not have a system to operate at the league level for commercial development. Each club runs their commercial businesses on their own.
As the CSL sold their broadcasting rights for the next five years for 8 billion yuan, China League start to ask for changes in the system, with the teams and sponsors demanding the league to imitate the operation model of the CSL—to manage the league’s commercial interests as a whole.
Some companies expressed their willingness to help with such reforms at the meeting. Ledman says they are willing to facilitate the formation of a platform to push the commercial development of China League as a whole.
Some teams suggested they should create a China League company, like what the CSL did.
China League was officially launched in 2004, but it was actually born in 1984. This January, they successfully signed up with a title sponsor, 58.com, and sold media rights.
Source: Tencent
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Chinese patrons pour €100M annually into 16 Spanish clubs
08 Oct 2015
CFA separate mass and elite youth training functions
21 Sep 2017
Gao Lin to represent Dream Eleven
28 Jan 2016
European countries willing to cooperate in football reform
22 Jun 2015
ZTE is slowly gaining recognition via NBA team-up
07 Jan 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...