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New Balance rolled out new sports shoes for Beijing Derby

Wednesday, 08 Jul 2015 12:00   |   By Yutang Sports

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The 4th Round of Chinese Football Association Cup will be held on July 8. The most attractive match is definitely the duel between Beijing Guoan FC and Beijing Enterprises FC which is also called Beijing Derby. To cheer for the two excellent soccer teams in Beijing, the famous sports brand New Balance held a ceremony to roll out new sports shoe—VISARO.

On June 22, New Balance announced to step into the field of Chinese football, and the company invited Australian soccer star Tim Cahill as its brand ambassador. NB's new sports shoe FURON surprised many Chinese football fans with its splendid quality.

During the ceremony for Beijing Derby, Xu Yunlong, the captain of Beijing Guoan FC, and Lu Jiang, the captain of Beijing Enterprises FC, both attended the commercial activity organized by NB. NB presented new sports shoes which were marked with Beijing Derby to the two captains. Xu and Lu also made face-to-face interaction with their fans and led them to sing their team songs. The ceremony is believed to be a splendid starting point for the match in the evening of July 8th.

Source: industry.sports.cn

Tags: sports marketing,sports industry,Chinese football

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