SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Quanjian Group, current holder of Tianjin Songjiang FC and former title sponsor of CSL side Tianjin Teda FC, has reportedly agreed a naming sponsorship deal with CWSL giant Dalian Junfeng FC and are eyeing a takeover of club in the following year.
In the league clash which took place yesterday, name of Dalian Junfen has been replaced by Dalian Quanjian on the LED board displaced at Dalian Jinzhou Stadium.
By far no official comments has been made on this movement but Shu Yuhui, holder of Quanjian, did disclose earlier that they were planning to acquire a female football team.
An official of Dalian’s football department revealed “there is something real there” but “nothing has been decided yet”.
Quanjian Group has spent heavily in football in recent years with the full takeover of Tianjin Songjiang FC alongside the RMB66m transfer of Chinese player Sunke and the reported deal with former Real Madrid manager Rosenberg.
Source: Netease
Related coverage
Branding a CSL club through non-commercial deal
04 Mar 2016
Zhong Da corporation to sponsor WCBA Liaoning
09 Jun 2015
Home Credit to partner second CSL club
09 Mar 2016
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Redskins not working with Huawei for Wi-Fi deal
24 Dec 2014
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...