Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Wo Jiang Modern Agriculture Co. Ltd. became the title sponsor of the newly promoted WCBA side, Xin Jiang Women’s basketball team.
The deal, reportedly worth at RMB4.4 million, will make the Xin Jiang’s provincial female basketball team change its name to“Xin Jiang Wo Jiang” in the upcoming WCBA campaign.
The length of the title sponsorship, however, was not disclosed at the signing ceremony.
In addition, the club also revealed new logo and mascots that come from the “Deer God” based in Mountain Tianshan.
As a professional team in 2014, Xin Jiang Women’s basketball team becomes a new player of China’s top basketball league among females after standing out among 20 teams alongside Tianjin and Shanxi in the playoffs in March.
“Xin Jiang Women’s basketball team completed a clean sweep from the preliminary stage to advance to the 2015/2016 WCBA, and the new team is set to impress in the new journey with a new profile”, said the director of governing body of sports in Xin Jiang Autonomous Region.
Source: Netease
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Exclusive interview: NBA China’s SVP David Yang explains how to focus on Chinese market
28 Dec 2015
Dongfeng Race Team in Volvo Ocean Race
31 Jan 2015
Qihoo 360 to sponsor Chinese racing team for 2016 Dakar Rally
23 Dec 2015
Why does Qoros choose ITTF World Championships as a start?
04 May 2015
Wanchai Ferry to sponsor Diving Team
04 May 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...