Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Wo Jiang Modern Agriculture Co. Ltd. became the title sponsor of the newly promoted WCBA side, Xin Jiang Women’s basketball team.
The deal, reportedly worth at RMB4.4 million, will make the Xin Jiang’s provincial female basketball team change its name to“Xin Jiang Wo Jiang” in the upcoming WCBA campaign.
The length of the title sponsorship, however, was not disclosed at the signing ceremony.
In addition, the club also revealed new logo and mascots that come from the “Deer God” based in Mountain Tianshan.
As a professional team in 2014, Xin Jiang Women’s basketball team becomes a new player of China’s top basketball league among females after standing out among 20 teams alongside Tianjin and Shanxi in the playoffs in March.
“Xin Jiang Women’s basketball team completed a clean sweep from the preliminary stage to advance to the 2015/2016 WCBA, and the new team is set to impress in the new journey with a new profile”, said the director of governing body of sports in Xin Jiang Autonomous Region.
Source: Netease
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
C’estbon:seized popular games to penetrate new markets
12 Dec 2014
Qbao could benefit from Zhang's historic move to La Liga side
23 Jul 2015
Sports consumption averages RMB 926 per capita in China
17 Nov 2015
Tibet Water becomes official partner of Liverpool FC in China
25 Jul 2017
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
More from Yutang Sports
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...