Red Bull signs 2-year deal with Chinese Super League

The Chinese Super League (CSL) has signed a 2-year sponsorship deal with energy drink provider Red Bull of REIGNWOOD FMCG Group with the signing ceremony held in Beijing on Thursday.

The agreements will see Red Bull become an official partner and the official energy drink provider of Chinese top tier soccer league for the next two seasons.

Neither sides disclosed financial terms of the partnership at the signing ceremony.

“Through the official partnership with the Red Bull which is the most successful energy drink brand globally with natural sports gene, the CSL has added another strong official partner”, commented Mr Ma Chengquan, directing manager of the CSL.

“The partnership with Red Bull will also further enhance the brand influence and brand value of the CSL”.

Red Bull, the China-based energy drink provider which is surbordinate to REIGNWOOD FMCG Group, has signup up three Chinese international soccer players as brand ambassadors earlier this year.

Source: Netease