China Open and Didi Taxi announce partnership

China Open, the biggest tennis event in China, and Didi Taxi, the online Taxi service app have called their partnership recently. Their partnership will start from 2015 China Open.

Didi Taxi would start providing service from September, 25th. Didi Bus and Didi Taxi with the volunteers will give 1632 commutes for China Open. Didi is the official car service for China Open.

Except for that, Didi is to make the full use of big data. During the event, they are going to coordinate the cars and deliver the efficient service for spectators. It would help people to get taxi easier after the match. Didi Taxi has over 200 million users. Most of them have high income and most of them are young people, it perfectly match with tennis. By the partnership, China could have higher click and attention, while Didi Taxi get bigger fanbase. The partnership is considered to be the perfect coorperation between event and technology.

2015 China Open will be held during October 3rd to 11th in Beijing.

Source: ecns.com