VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Bundesliga side Schalke 04 are planning to open permanent commercial offices in the U.S. and China in 2016 with the aim of increasing the club’s popularity in the two countries and generating economic success in the long term. This is according to a news report from SportsBusiness Daily.
Schalke Marketing Dir Alexander Jobst said that the club will become the second German team after Bayern Munich to open an office in the U.S. In contrast to Bayern, which opened an office in N.Y., Schalke will collaborate with an agency.
Jobst said that the club used its winter training camp in Florida to host initial talks with potential agencies. The location of the U.S. office, he said, had not yet been determined. He added that the club has a similar plan for China in 2016.
Schalke launched a U.S.-specific online store in September. Since its launch the store has generated close to a six-figure revenue. He said that the figure has already surpassed the revenue generated by U.S.-based customers of its regular online shop over the past three years.
The Bundesliga club also opened a China-specific online shop in December. Hong Kong based company EZshopnet International Limited are the club’s official partner in the e-commerce project.
FC Schalke 04 is currently in communication with more than 1.2 million people in China through the club’s Chinese media channels.
Source: Sportsbusiness
Proofread by John Devlin
Related coverage
Ali Sports links with Tokyo-based Dentsu Group
25 Dec 2015
Ning Zetao is new Nu Skin ambassador
17 Jun 2016
Sina Sports agrees deal with America’s Cup
29 Feb 2016
NBA Chinese new year trip started from Fujian
01 Feb 2015
China's deputy sports head under probe
26 Jun 2015
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...