FIBA and AOTO Electronics announce partnership in China

FIBA, the International Basketball Federation, and AOTO Electronics, a world leading LED (light-emitting diode) display complete solution provider have called their first partnership a huge success. This comes on the occasion of the 2015 FIBA Asia Championships for Men and Women.

AOTO, the top listed company in China’s LED display industry, has served as a FIBA Partner of the on-going FIBA Asia Championship in Changsha-Hunan and the FIBA Asia Women’s Championship which took place in Wuhan from 29 August-5 September.

AOTO Electronics specialises in designing and manufacturing high-end quality LED display as well as providing specific solutions and products in sports such as LED Video Walls, Perimeter LED Display, Center Hung LED Display for indoor arenas and LED Ribbon Display. They supplied Perimeter LED Display for 2014 FIFA World Cup in Brazil.

The Shenzhen-based company acquired exclusive rights in the product category of LED and other electronic video display screens and systems for Asia’s biggest basketball competitions of 2015.

As FIBA Partner, AOTO has been given the opportunity to showcase its products by providing LED display systems and solutions for both competitions. As part of the partnership, they have enjoyed strong brand visibility on and off the court.

Mr Patrick Baumann, FIBA Secretary General and International Olympic Committee (IOC) member, said: "We are very pleased to team up with a leading company such as AOTO on the occasion of Asia's biggest basketball tournaments of the year."

Mr Sihua Yang, Vice President of Aoto Electronics, said: “We are very proud to partner with a global organisation such as FIBA. Basketball, as a global sport, is an important marketing vehicle and platform for us and we hope to establish a long-term partnership with FIBA. We also hope that our leading technology can offer great support to FIBA’s marketing programme.”

Taken from fiba.com