SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
September 9: The Chinese Super League (CSL) club, Shandong Luneng Taishan, announced its partnership with ride-hailing service Didi Kuaiche, ahead of the club’s home match against Jiangsu Suning.
The announcement was released in front of Didi Jinan City Manager Liu Sheng and Lv Fangde, Deputy General Manager of Sports and Culture Industry at Shandong Luneng Taishan.
Didi Kuaiche is looking to support the club in its upcoming home matches in the CSL and the CFA Cup for 2017. The partnership is also expected to provide peripheral products and riding discounts for Luneng fans during the games.
Shandong Luneng Taishan, founded on April 10, 1956, as the Shandong Provincial team, is based in Jinan, Shandong. Its current majority shareholder is the Luneng Group, a subsidiary of Shandong Electric Power Group Corporation.
In the year 2015, Forbes listed the club as the 5th most valuable football team in China, with a team value of US$126 million, and an estimated revenue of US$24 million.
Source: sports.dzwww.com
Proofread by William Logsdon
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
WPP CEO Sir Martin Sorrell: marketing sports would be very important in China
27 Apr 2016
Wukesong Arena renamed as Cadillac Arena
22 Sep 2017
09 Mar 2016
Taishan Sports sponsors SportAccord
05 Nov 2014
Mobile game Grow Away becomes gold sponsor of 2015 Tianjin Open
28 Sep 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...