SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Wang Jianlin, the chairman of real estate conglomerate Dalian Wanda Group, has on board to back the Magic Millions horse-racing carnival on the Gold Coast.
The Magic Millions has attracted many well-known international brands as the sponsors and partners of the horse-racing event over the years, including BMW, Jeep, Paspaley Pearls, Moet & Chandon and RM Williams. But in order to live up to its reputation as the richest day of racing, the Magic Millions Raceday with a prize money of $10 million has got the China’s richest person on board to sponsor its VIP marquee at the the Gold Coast Turf Club on Saturday, January 9, 2016.
Jewel, a joint venture building, invested partially by Mr.Wang, will take over the VIP marquee naming rights from Moet & Chandon. And Jeep will still retain naming rights for the race day.
"Gerry and I believe the timing of our partnership with Jewel is perfect and no coincidence,” said Mrs Page-Harvey. "We commence a new era for Magic Millions and Jewel unveils its stunning plans. The prestige that comes with the Jewel partnership will be perfectly reflected on race day."
Source:Financial Review
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Hisense sponsors Ethiopian youth tournament
25 Nov 2016
CSL club signs new sponsorship deals
29 Feb 2016
Wanglaoji: embracing young customers through sports marketing
25 Sep 2017
Major capitals continued to be interested in the Chinese football league
13 Mar 2015
New sponsor for Shanghai Men's Basketball Team
14 Oct 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Yutang Sports
loading...