Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
China’s governing body of cycling and fencing recently announced Beijing Baixiangchun Wine Co. Ltd has reached a partnership with the Chinese national fencing team.
Under the deal, the Beijing wine dealer becomes the exclusive wine provider of the Chinese national fencing team. The French wine brand, Barton & Guestier, which is retailed by Beijing Baixiangchun in China, will be named the official wine of the Chinese international fencing squad.
However, the two sides didn’t reveal the terms of the deal.
According to sources, coaches and players of the Chinese national fencing team will take part in promotional campaigns for their wine partner at the 92nd China Food and Drinks Fair to be held in Chengdu in March.
Rong Rikuan, President at Beijing Baixiangchun, believes wine and fencing share the same spiritual values, which are grace, righteousness, courage, confidence and self-control.
“We thought of fencing first when we were choosing a sport to use for marketing wine.”
Source: Cankaoxiaoxi
Proofread by John Devlin.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
10 Nov 2015
PPTV Sports seals 3-year partnership with CUFL
19 Oct 2015
Sports authority changes track on abolished 'gold medal ranking'
07 Feb 2015
Chinese keyboard company Kika Tech partner with Real Madrid
01 Aug 2017
Kenda to sponsor Cleveland Cavaliers
23 Feb 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...