Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
China’s governing body of cycling and fencing recently announced Beijing Baixiangchun Wine Co. Ltd has reached a partnership with the Chinese national fencing team.
Under the deal, the Beijing wine dealer becomes the exclusive wine provider of the Chinese national fencing team. The French wine brand, Barton & Guestier, which is retailed by Beijing Baixiangchun in China, will be named the official wine of the Chinese international fencing squad.
However, the two sides didn’t reveal the terms of the deal.
According to sources, coaches and players of the Chinese national fencing team will take part in promotional campaigns for their wine partner at the 92nd China Food and Drinks Fair to be held in Chengdu in March.
Rong Rikuan, President at Beijing Baixiangchun, believes wine and fencing share the same spiritual values, which are grace, righteousness, courage, confidence and self-control.
“We thought of fencing first when we were choosing a sport to use for marketing wine.”
Source: Cankaoxiaoxi
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Video game promotes on La Liga Chinese support bands
21 Apr 2015
CSMF sponsored team won Tour of Qinghai Lake
22 Jul 2015
Shenzhen company to sponsor Segunda Liga
20 Jan 2016
Alibaba Group planning to buy into Sina Sports
12 Aug 2015
China Open attracts 187 million CNY sponsor fee
13 Oct 2015
More from Yutang Sports
Yutang Sports
loading...