Beijing Capital Land sponsors 2015 IAAF World Championships

The 2015 IAAF World Championships opened on 22nd August in the iconic Bird's Nest and marks the second time that Beijing has hosted a major global sporting event, following the 2008 Beijing Olympics.

Beijing Capital Land, a real estate developer which is deeply passionate about sports sponsorship, has now signed on as a domestic sponsor of the event. Capital Land has previously sponsored triathlons and the 5km Color Run also known as the Happiest 5k on the planet. Now because the IAAF World Championships has come to Beiijng for the very first time this is an opportunity that cannot be missed. Capital Land has always devoted themselves to a healthy green life, as they support Beijing Expo Garden Color Run. All participants enjoy this unique paint race that celebrates healthiness, happiness and individuality, which reflects the values of Capital Land, A New Life in the City.

No financial details have been revealed.

The IAAF World Championships organized the first event in 1983 in Finland,and has been held once every two yearssince 1991. This is the first time the IAAF World Championships has come to China and could be really significant for both China and world athletics.

The IAAF World Championships will run from 22nd to 30th, August.

Source: ifeng