Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese media and entertainment company Hualu Baina has entered into a contract with China Football Industry Development Corporation for the sponsorship rights to the Chinese Football Association Cup (CFA Cup).
Because of this partnership, Hualu Baina has helped the CFA Cup secure a sponsor from the mobile phone sector. The Chinese mobile phone manufacturer Jinli will sponsor CFA Cup for the next three years.
The CFA Cup is a football event sanctioned by the Chinese Football Association while the China Football Industry Development Corp is the company that handles the business operation of CFA.
According to a report on Sina, the general manager of China Football Industry Development Corp. said that CFA Cup would need a partner like Hualu Baina to improve marketing and promotion, and the two sides could develop more cooperation in the coming years.
Hualu Baina has initiated a series of proactive moves in the Chinese sports industry since the first half of 2015. They established a 15-year strategic cooperation with Euroleague Basketball in July, and formed a partnership with Hebei Province to invest in winter sports in August.
Source: Sina
Proofread by Raymond Fitzpatrick.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024 20:16
Related coverage
Changbai Spring to sponsor 3 Chinese national sports teams
25 Apr 2017
Wang Jianlin to back Magic Millions horse-racing carnival
12 Oct 2015
Video game promotes on La Liga Chinese support bands
21 Apr 2015
Man Utd sign Swissquote to expand in China
27 Jan 2015
The brand with integrity: interviews with Jaimie Fuller, CEO of SKINS
04 May 2016
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...