Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Chinese smartphone manufacturer ZTE has announced the extension of its sponsorship deal with the RBC Canadian Open Golf Tournament for the next 3 years. This renewal will see ZTE remain as the official smartphone sponsor of the Canadian Open, but the value of this sponsorship was not disclosed.
The sponsorship will allow ZTE to engage more with users in North America and in other places around the world, according to Cheng Lixin, Chief Executive of ZTE's mobile devices business unit. Golf Canada’s CEO Laurence Applebaum expressed that the Canadian Open is opened to partnering with companies willing to engage in supporting the sport. He is also looking forward to more partnership formed between the Canadian Open and Chinese companies.
With its North American headquarters based in Dallas, ZTE entered the Canadian market in 2005 and set up an R&D center in Ottawa. Up to now, ZTE has reportedly emerged as the #4 ranked smartphone manufacturer in the North American market and #5 in the Canadian market.
Source: cs.com.cn
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'
12 May 2017
China's ultra-marathon runner completes 100 marathons in 100 days
11 Jul 2015
World’s top Go player joins Gionee stable
17 Mar 2016
Beijing nutrition brand sponsored IAAF World Championships Beijing 2015
20 Aug 2015
MET-Rx sponsors Chengdu Trail Marathon and Beijing Marathon
30 Jun 2015
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...