Steriger secures deals with CBA and Chinese Mountaineering Association

Sports protective gear brand Steriger has become the sponsor of the Chinese Basketball Association and Chinese Mountaineering Association. The signing ceremony and news conference was held on August 17.

Steriger has established a long-term strategic partnership with both the Chinese men’s basketball team and Chinese national mountaineering team. These deals will see Steriger provide protective gear and also appoint R&D staff to produce specifically designed products for both national teams. Additionally, the brand will also partner with Women’s Chinese Basketball Association as its official protective gear sponsor.

Hong Zhuangming, president of Steriger and Ding Xianghua, market development director of Chinese Mountaineering Association and representatives of Infront Sports & Media attended the ceremony. 

At the end of the ceremony Steriger inked another agreement this time with FitTime, a company in the healthcare and fitness industry.

“Steriger will go with the tide of development of recreational sports, continuously improving its products to ensure the safety of sports enthusiasts,” Hong said.

Source: people.cn

Proofread by Raymond Fitzpatrick.
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