SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
After recently celebrating the second birthday of its factory in Atlantis, Chinese electronics manufacturer Hisense has now further enhanced its commitment to the Western Cape. The company is coming on board as technical sponsor for two independently produced sports shows on Cape Town TV: Cape Rugby TV and Sports Federation TV.
Cape Rugby TV is an award-winning show about club rugby in the Western Cape, while Sports Federation TV produces local sports content for the Federations of the Western Province Sports Council. The shows feature weekly on Cape Town TV, a channel which is broadcast free-to-air in Cape Town and nationally on DStv Channel 263.
Both shows will receive the latest Hisense Ultra High Definition (UHD) televisions, set to enhance background graphics and videos used in the production of the shows. Hisense's UHD televisions boast four times the resolution of standard HD televisions, ensuring brilliant picture quality and outstanding image clarity.
Elaborating on the sponsorship, Ryan Curling, Brand Manager at Hisense South Africa, notes: "The Cape Rugby TV technical sponsorship not only aligns us with one of the top three most popular sports in South Africa, but is also a great channel. The strong focus of Cape Rugby TV on the amateur level of the game, especially in the Western Cape, further enhances Hisense's commitment to the province, with not only our local factory located in Atlantis, but also an investment in property for our new head office in Century City, Cape Town."
Taken from IT Web
Related coverage
Wanchai Ferry to sponsor Diving Team
04 May 2016
AOTO to make more presence in Chinese sports market
20 Oct 2015
Peak:connection of the central and local made the loudest sound
12 Dec 2014
Chevrolet to sponsor International Champions Cup
06 Jun 2016
Extra fees requested for national players to wear brands' shoes
21 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...