Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Sina, one of largest internet portals in China, launched its media strategy for the 2016 Rio Olympics on February 24th. The Brazilian President Dilma Rousseff has exchanged ideas with Cao Guowei, CEO of Sina Corporation.
Rousseff has opened an account on Sina Weibo, China’s equivalent to Twitter, and invited Chinese netizens to go to Rio de Janeiro and watch the 2016 Olympics and Paralympics.
At the signing ceremony, Sina Weibo reached a strategic partnership agreement with Brazilian local governments and organizations.
First of all, the agreement will see the Brazilian Organizing Committee for the Olympic Games open an official account on Sina Weibo, to present real-time pictures, videos and updates. Sidney Levy, CEO of the Committee, expects that this move will provide an opportunity for Chinese fans to interact with them.
Meanwhile, Sina Weibo has become the Chinese social media partner of Rio’s sports governing body. The latter are going to expand their digital reach in China by launching official profiles on Sina Weibo.
In addition to this, Sina Weibo, together with local Chinese communities and student groups, will set up a press corps to report the 2016 Olympics for Chinese fans. Weibo are also in negotiations with local TV stations and newspaper agencies for content co-operation.
Source: Sina
Proofread by John Devlin.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
361° partnered with Rio Olympics
23 Oct 2014
Sina Sports announces strategic deal with Global Poker League
19 Apr 2016
Farewell event for Chinese "Olympic father" held in Beijing
11 Jan 2015
Former Olympic champion launches fitness app
05 Nov 2015
Li-Ning to sponsor Indian Olympic team
26 Apr 2016
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...