Letv Sports acquired exclusive digital rights of Serie A for three seasons

‍‍Letv Sports revealed on July 30 that they had acquired the exclusive digital rights of Serie A for the next three seasons, starting from the coming 2015/2016 season. 

Under the new deal, Letv Sports will live stream all 380 games of Serie A in each season. 

This is one recent deal that Letv Sports announced after its cooperation with MP & Silva. In recent reports, it is mentioned that Serie A is one of the cooperating events between the two companies. 

Serie A first began selling digital rights in mainland China in 2010, and it is the first time that the league has sold the rights exclusively to one platform. 

Letv Sports will provide all live streaming of the league’s games on PC, tablets, mobiles, Letv SuperTV, Letv Super mobiles, and the app of Letv Sports, and have famous football commentators including Liu Jianhong and Huang Jianxiang to host the programs. 

Source: NetEase