Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Alibaba, the Chinese e-commerce giant, has recently announced a partnership with China’s top online and social media companies. The announcement was revealed in time for the 2016 Rio Olympics.
The alliance includes Alibaba’s e-commerce website Tmall, Alibaba’s streaming-video site Youku Tudou, micro-blogging site Sina Weibo, search giant Baidu, and digital sports media outlet Sina Sports.
They are looking to offer greater integration and customer interaction through Olympics-related digital advertising and marketing campaigns.
One of Tmall’s upcoming Olympics campaigns was announced by its recent launch of the merchant mini-sites Tmall Fan Zones. During the upcoming campaign, merchants wll also be able to purchase ads on the affiliate sites through Alimama, Alibaba’s marketing division.
“Digital marketing has made it possible for brands to more precisely understand what consumers want,” explained Alibaba CMO Chris Tung. “The interactions that happen organically among consumers not only feed the media with native content, but now also serve as a driving force for consumption.”
“Alibaba’s alliance with Baidu, Youku Tudou, Sina Sports and Sina Weibo, as well as the launch of the Tmall Fan Zone, represents a new marketing model powered by the internet,” Tung added.
Source: alizila
Proofread by John Devlin.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
How could Sina Sports turn around in an unfavorable media environment?
09 Oct 2015
Alisports and ISG team up for youth training
12 Jul 2016
Bayern Munich to talk with China's e-commerce giant Alibaba
26 May 2015
Alibaba in talks to become top FIFA sponsor
19 May 2016
Youku snaps up internet media rights to Olympics
02 Aug 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...