SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Yesterday, retired NBA player Tracy McGrady was seen at Chongqing Jiangbei Airport. To Chongqing fans’ disappointment, he was just in his transit to Lichuan, Hubei, one of the 15 destinations of his “Comeback Tour” in China.
Except Shanghai and Nanjing, most of the 15 cities are small. But why McGrady didn’t make Chongqing one of his destinations? That’s because there was no sponsors and the idea of crowdfunding only received a lukewarm response. A previous survey showed that Chongqing citizens would rather spend money to go to concerts than watch basketball games. Chongqing businesses were concerned about the risks of organizing high-priced games.
During his tour, McGrady has played in a series of exhibition games, met with fans and attended dinner banquets.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
25th FIBA Asia Champions Cup for China
30 May 2016
NBA superstar Curry meets fans in China
08 Sep 2015
Master Kong officially becomes exclusive sponsor of NBA China
18 Jun 2015
Weekly Report: Soccer events still led in ratings on CCTV 5
12 Apr 2016
Chinese market: An interview with Patrick Baumann, General Secretary of FIBA
04 Jan 2016
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...