Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Deshijie Sports, a sports branch of the LED products manufacturer Leyard, has become the official LED Display Supplier of the 4th NBA 5v5 basketball tournament. The NBA 5v5 tournament first began 3 years ago, and has now become one of the most entertaining basketball events in China.
The parent company Leyard, on the other hand, have upgraded its partnership with NBA China, becoming the Official Marketing Partner of this year’s NBA China Games. Leyard hopes that by combining the advantages of both parties, NBA China Games will be a visual spectacle that serves to better promote the sport of basketball to Chinese fans.
Leyard in recent years have been providing LED services to many national and overseas sports events, including the home court of the Houston Rockets (NBA), the FINA World Championships, FIVB Volleyball Women's Nations League, the China Open (Tennis), Shanghai Longines Global Champions Tour, and the Formula 1 Chinese Grand Prix.
Reference: Leyard
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Weekly Report: 2017/18 NBA Playoffs occupied half of the positions on the TOP 10 match list
08 May 2018
Yao Ming expected to join Basketball Hall of Fame
22 Dec 2015
Why companies so eager to sponsor NBA stars?
26 Jun 2015
20 Dec 2015
NBA China CEO sees the sport proliferate
26 Feb 2015
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...