SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Deshijie Sports, a sports branch of the LED products manufacturer Leyard, has become the official LED Display Supplier of the 4th NBA 5v5 basketball tournament. The NBA 5v5 tournament first began 3 years ago, and has now become one of the most entertaining basketball events in China.
The parent company Leyard, on the other hand, have upgraded its partnership with NBA China, becoming the Official Marketing Partner of this year’s NBA China Games. Leyard hopes that by combining the advantages of both parties, NBA China Games will be a visual spectacle that serves to better promote the sport of basketball to Chinese fans.
Leyard in recent years have been providing LED services to many national and overseas sports events, including the home court of the Houston Rockets (NBA), the FINA World Championships, FIVB Volleyball Women's Nations League, the China Open (Tennis), Shanghai Longines Global Champions Tour, and the Formula 1 Chinese Grand Prix.
Reference: Leyard
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
PEAK Sport officially signs Dwight Howard
02 Sep 2015
European soccer teams draws crowds and sponsors from China
06 Aug 2015
DALLAS MAVERICKS ANNOUNCE NEW OFFICIAL CHINESE NAME
04 Jan 2018
Weekly report (2015.3.2-2015.3.8)
10 Mar 2015
Vivo replaced ZTE as the official mobile phone of NBA in China
10 Oct 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...