VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Hualu Baina Film& TV Inc. (HBN) has officially inked the deal today with Euroleague Basketball and 11 Group on launching a joint venture to market Europe's premier professional basketball league in China with the signing ceremony held at Wukesong Stadium, Beijing.
The deal, which is worth more than €30 million, is set to last 15 years should mutual objectives be met after every five-year period.
HBN, with strategic plans to explore the sports sector, has raised eyebrows since joining in as a player in sports industry by registering an RMB500m sports company and planning RMB1b investment in winter sports.
Euroleague Basketball firstly landed in China eight years ago with CSKA Moscow and Benetton Treviso playing exhibition games against Yao Ming's Team China near Shanghai.
Jordi Bertomeu, CEO & president of Euroleague Basketball, said on the conference that HBN, as a leading media brand in China, is the best choice for Euroleague to partner with on the business sector in China in the long run.
The innovative collaborations would enhance the brand awareness and influence of Europe's premier professional basketball league in China, commented HBN’s CEO, Li Dehong.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Health matters: “THE BIGGEST THREAT TO HUMANITY IS THE STARVATION OF PHYSICAL ACTIVITY”
28 Feb 2018
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
IFs Praised for ‘Leading the Way’ in Response to Pandemic
25 May 2021
H.E. BAN KI-MOON TO OPEN THE SUMMIT AT SPORTACCORD IN GOLD COAST
17 Apr 2019
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...