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Quanjude signs up as NSTC’s official food partner

Wednesday, 21 Oct 2015 11:22   |   By He Lanying

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Chinese restaurant chain Quanjude Peking Roast Duck has agreed a long-term strategic partnership agreement with National Sports Training Center (NSTC) on October 20 at a press conference held in Beijing.

The four-year deal sees the Chinese restaurant will be the food partner of NSTC. Under the deal, Quanjude will provide roast ducks and related services to 14 national teams from 10 sports at the training center, including teams of Chinese athletics, volleyball, table tennis, diving and gymnastics.

Apart from the in-kind support, the Chinese food brand will also offer its support in the forms of money. However, the financial terms of the deal have not been disclosed.

Known for its longstanding culinary heritage, the restaurant chain sells over 2 million roast ducks served in 400 different styles to over 5 million customers annually.

Quanjude has previously serviced as food partner of many big events in China, including 2008 Beijing Olympics, Shanghai World Expo and APEC China 2014 etc.

Source: people.cn

Tags: sports sponsorship,partnership,China

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