Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Running has recently become a trend in China. From ordinary people to celebrities, everyone is uploading their running record on social media platforms. Thanks to this trend, sportswear industry is making a strong comeback.
According to 5 sportswear companies in China which have published their H1 earnings, they have all experienced an increase in revenues and net profits. Li-Ning which suffered a huge deficit of 586 million RMB in the first half of last year, has managed to cut this loss to 29.4 million RMB while ANTA could become China’s first sportswear brand whose yearly revenues could exceed 10 billion RMB since its H1 revenues have already reached 5.11 billion RMB. “A U shaped bounce back has occurred in the industry,” Zhang Qing, CEO of Key-solution Sports Consulting Company said.
Compared with other domestic sportswear companies, Li-Ning used to hold a safe lead with its revenues peaking at 9.4 billion RMB in 2010. But it has been left far behind by ANTA due to a dreadful enterprise transformation.
After two years of store closures, streamlining operations and inventory clearance, China's sportswear sector is on the mend with ANTA being the best placed among its rivals to recover, analysts said.
Source: sina
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Decathlon reached an exclusive agreement with Tmall
19 May 2015
Report: EURO 2016 Chinese TV Broadcasting Express (14th Issue)
08 Jul 2016
Juzhong Joy get 20 million from Fortune Capital
19 Aug 2016
Anta listed in top 500 of China’s public companies
06 Jan 2017
Former Olympic champions launch skating app
25 Mar 2016
More from Yutang Sports
Yutang Sports
loading...