SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Last Sunday, Ali Sports, the sports unit of Chinese e-commerce giant Alibaba, announced a 10-year deal with World Rugby, the international governing body of Rugby Union.
This deal will give Ali Sports exclusive rights to broadcast rugby content, create online rugby stores and invest in World Rugby's grassroots initiatives. Meanwhile, the two sides are looking to support a revamp of China's grassroots rugby and competitions, and increase the sport's visibility through its Internet platforms.
As stated in several reports, the sport's CEO Brett Gosper confirmed that China also has ambitions to host the Rugby World Cup.
The financial terms have not been revealed, but media reports estimate that it may be a multi-million US dollar investment.
"Rugby is such an exciting game with a great emphasis on teamwork and we’ve recognized its exceptionally positive character-building values,” said Zhang Dazhong, CEO of Ali Sports, “We are delighted to partner with World Rugby and look forward to introducing and developing rugby into mainland China at every level. "
Source: worldrugby
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
06 Jul 2015
Pac-12 Commissioner Larry Scott meets with Jack Ma
11 Nov 2015
16 Aug 2015
Chen to complete Espanyol takeover
19 Jan 2016
China’s Wanda completes $650 million World Triathlon buy
27 Aug 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...