Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Basketball Bundesliga (BBL) side Alba Berlin has opened its first foreign office in Beijing on Wednesday in hopes of deepening its existing contacts and establishing new partnerships in China with the office.
The club wants to expand its Chinese basketball program through the office in the country's capital. A Chinese speaking employee will from now on support Alba Berlin's activities in the fields of marketing, media and youth exchange in the Far East.
Marco Baldi, the Club Managing Director said, "in order to further expand our German-Chinese basketball program, which we established over the past several years, we want to have a year-round presence."
Alba has been present in China for several years now. In the year of 2011, the team held a training camp in Beijing. Last year, it signed a cooperation deal with the Shanghai and Beijing basketball federations. Since the 2014-15 season, Chinese corporation Zhong De Metal Group has been the club's main and shirt sponsor. The contract is set to expire at the end of the '16-17 season.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Fox Sports to cover All-Australian tour of China
06 May 2016
Vivo replaced ZTE as the official mobile phone of NBA in China
10 Oct 2016
Weekly report: Team China experienced a triumph in World Cup Qualifiers
17 Nov 2015
Hualu Baina inks deals with Euroleague Basketball and 11 Group
17 Jul 2015
Preview of China Basketball Summit 2015 (IV) : China and FIBA
03 Dec 2015
More from Yutang Sports
Yutang Sports
loading...