Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Basketball Bundesliga (BBL) side Alba Berlin has opened its first foreign office in Beijing on Wednesday in hopes of deepening its existing contacts and establishing new partnerships in China with the office.
The club wants to expand its Chinese basketball program through the office in the country's capital. A Chinese speaking employee will from now on support Alba Berlin's activities in the fields of marketing, media and youth exchange in the Far East.
Marco Baldi, the Club Managing Director said, "in order to further expand our German-Chinese basketball program, which we established over the past several years, we want to have a year-round presence."
Alba has been present in China for several years now. In the year of 2011, the team held a training camp in Beijing. Last year, it signed a cooperation deal with the Shanghai and Beijing basketball federations. Since the 2014-15 season, Chinese corporation Zhong De Metal Group has been the club's main and shirt sponsor. The contract is set to expire at the end of the '16-17 season.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024 20:16
Related coverage
China's sports industry: the untapped gold mine
10 Jul 2015
Will marathon become China's No.1 sporting event?
26 Aug 2015
CTBC promotes in Greater China by sponsoring golfer
02 Mar 2015
Niushou Mountain Resort to partner with Jiangsu women’s basketball team
25 Oct 2017
China's online alcohol retailer Jiuxian partnered with Inter Milan
27 Jul 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...