SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Basketball Bundesliga (BBL) side Alba Berlin has opened its first foreign office in Beijing on Wednesday in hopes of deepening its existing contacts and establishing new partnerships in China with the office.
The club wants to expand its Chinese basketball program through the office in the country's capital. A Chinese speaking employee will from now on support Alba Berlin's activities in the fields of marketing, media and youth exchange in the Far East.
Marco Baldi, the Club Managing Director said, "in order to further expand our German-Chinese basketball program, which we established over the past several years, we want to have a year-round presence."
Alba has been present in China for several years now. In the year of 2011, the team held a training camp in Beijing. Last year, it signed a cooperation deal with the Shanghai and Beijing basketball federations. Since the 2014-15 season, Chinese corporation Zhong De Metal Group has been the club's main and shirt sponsor. The contract is set to expire at the end of the '16-17 season.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Top boxing events to continue in Macau despite slump in casino revenue
17 Jul 2015
Is China amusing sports to death?
09 Nov 2015
Nike appoints new management in Greater China
05 Mar 2015
LeTV partnered with Pac-12 to stream actions in China
09 Feb 2015
02 Nov 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...