Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
At the outset of the 2015-16 season, the LFP is launching Ligue 1's official account on the international platform provided by the WeChat app.
Standings, results, videos, articles, competitions: the French top-tier football competition account will offer - in English - a wide range of information and services for fans.
The launch of the Ligue 1 account comes just a few months after the launches of Ligue 1 accounts in Chinese on the Chinese version of WeChat as well as social network Weibo.
Ligue 1, the top football division in France has a relative weak influence in China when compared with other “Big Five” European football leagues in terms of fanbase, media exposure and commercial development.
Developed by Tencent and released in 2011, WeChat is the world’s fastest-growing social network app with over 600 million monthly active users worldwide as of the end of August 2015.
Taken from Ligue1
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Bird’s Nest adds artificial grass supplier
30 Nov 2015
China Security Information Protection meets Argentine soccer delegation
28 Dec 2015
Liu Xiang to receive special contribution award at Asian Championships
14 May 2015
Euroleague unveils long-term strategic partnership in China
19 Jun 2015
FC Barcelona to open a new football school in China
26 Oct 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...