SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Recently, the auto business department of Alibaba reached a long-term strategic cooperation agreement with Tour of Takla Makan. It is the first time for the department to set in the field of sports events. On June 15th, the organizer of Tour of Takla Makan had enter into Tmall, a sales platform of Alibaba Group.
Tour of Takla Makan is the largest motor vehicle cross-country races which involved not only autos and trucks, but also motorcycles. During the cooperation between Alibaba auto and the cross-country’s organizer, both sides will gain what they need from each other.
On account of that Tour of Takla Makan is the first business partner of Alibaba auto in sports field, the cooperation will be started from refitted autos and sportswear of athletes. With the long-term manufacturing of refitted cars and the marketing of related products, the culture of the race, sports, tourism, and autos will be gradually carried forward. During the interview, Alibaba auto showed its enthusiasm to the cooperation. It seems that the company can never wait to fuel its adventure in Takla Makan Desert!
Source: Industry.sports.cn
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
12 Aug 2016
77m RMB for sponsorship of the National Traditional Games in China
17 Jul 2015
Peak Sports sponsor US and Slovenian teams at the Winter Universiade
07 Feb 2017
Le Sports and YL E&S to start joint ticket venture
12 May 2016
New Nike kits to show up on the Asian Cup
07 Jan 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...