SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Chinese Super League (CSL) side Changchun Yatai signed a new sponsor on Sunday, just before a new round of CSL game starts on Friday. The signing ceremony took place at 10 am.
The new sponsor is a financial company, Qianhai Zhongjin Group which was founded in 2013, and manages over 10 billion RMB. Headquartered in Shenzhen, the company’s primary business sectors include financial services, real estate, film and culture, and e-commerce.
President of the club, Liu Yuming, said that the team had become one of the most important representatives of Changchun, and they would continue to perform well on the field after collaboration with Qianhai Zhongjin.
President of Qianhai Zhongjin, Gao Hongxing, expressed that they hope to instill the spirit of sport into their corporation culture, to provide better services for clients.
On Friday, the team will compete against Shanghai SIPG FC which has been heavily invested in this season. It is believed that the new sponsorship will help the team gain more competence.
Source: Tencent
Related coverage
Weekly report: soccer catches most attention
23 Sep 2015
Shenzhen FC roll out robots in their stadium
15 May 2017
ZTE now official sponsor of 3 teams
28 Oct 2014
05 Sep 2015
Chinese football industry valued at 800 billion yuan
08 Apr 2015
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...