SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026 20:08

After Chairman Xi visited Manchester City in UK, another European country, the Netherlands started their football diplomacy. The king of Netherlands, Willem Alexander now is paying a visit in China. On the 25th, he went to Shijia Elementary School in Beijing.
Huang Jianxiang, a former anchor in CCTV and Baiqiang are the co-founders of Sport 8 International, accompanied the king during the visit. The coaches from Netherlands delivered a football class in the school with the students. After the class, Sport 8 International endowed the the king with FODA certificate.
Sport 8 International was founded in April 2015. the famous Dutch football star, Sneijder was one of the founders of the startup, who brought Dutch factor to the company. China released new plan for football, while Netherlands is a country with excellent youth training.
Baiqiang said, “It is grateful that the King can attend the training, and hopefully he also can do a favor to China football.”
After the visit in Beijing, the King will leave for Yan’an, Shanghai and Hangzhou.
Source: Chinanews.com
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