Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Hualu Baina announced on the evening of June 10 that they are going to launch a joint venture with Blue Flame which is its subsidiary company, to build the most advanced marketing, event management, and media platform in the sports industry in China.
The registered capital is 500 million yuan of which Hualu and Blue Flame each provides 250 million yuan and both take 50 percent of the shares.
It is introduced that the company will have three business areas. The first one is marketing which would include but not limited to leagues, sports and events such as Chinese Super League, Team China, basketball, Winter Olympics. The second one is Intelligent Properties of sports. They would try to get the top-level international and Chinese sports IP. The last area is operation of sports media. For this part, they will form strategic cooperate with leading media platforms and develop extended businesses around it.
Hualu says that this move is a part of the aim to build a comprehensive cultural and media group and is also an effort to leverage the fast development in sports industry.
Source: NetEase
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
HUPU and InfoMotion announce cooperation for Asian markets
11 Jun 2015
Conference for China’s basketball reform held in Beijing
07 Jul 2015
Intel signs Chinese track and field athletes as brand ambassadors
17 Aug 2015
Nedvěd replaces Beckham as CSL ambassador
31 Mar 2016
Chinese sports megastars—co-creation by Chinese system, media and capital
21 Apr 2015
More from Yutang Sports
Yutang Sports
loading...