VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On December 13th, eHi Car Services, a car rental platform in China, announced that it has established a long-term partnership with NBA China. It will be a partner of NBA China in official market cooperation and car rental services.
Meanwhile, it has signed up NBA Star Stephen Curry as its spokesperson. It is said that the cost of this collaboration will be 8 million dollars over three years.
eHI is also the first market partner of NBA China in the car rental services sector. Its cooperation with NBA China and Stephen Curry will help eHI expand in the Chinese market. It will focus on its cooperation rights and interests in China to better communicate with target consumers in China by means of its status as the partner of NBA China.
As one of the largest car rental services platforms in China, eHI was founded in January 2006 and, in November 2014, became China’s first car rental services company to be listed on the NYSE (New York Stock Exchange). Along with the fast development of the Chinese economy, the competition in the car rental markets is becoming increasingly fierce. Sports marketing is one effective way to stand out from competitors.
Proofread by Sean O Diobhilin
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Skyworth sponsors ISL Drew Dynamo
11 Nov 2015
The brand with integrity: interviews with Jaimie Fuller, CEO of SKINS
04 May 2016
Beijing-based ORG to promote Boston Bruins in China
19 Nov 2015
RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'
12 May 2017
Chinese company Star Times struck a sponsorship deal with Harambee Stars
07 Apr 2015
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...