SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
On December 13th, eHi Car Services, a car rental platform in China, announced that it has established a long-term partnership with NBA China. It will be a partner of NBA China in official market cooperation and car rental services.
Meanwhile, it has signed up NBA Star Stephen Curry as its spokesperson. It is said that the cost of this collaboration will be 8 million dollars over three years.
eHI is also the first market partner of NBA China in the car rental services sector. Its cooperation with NBA China and Stephen Curry will help eHI expand in the Chinese market. It will focus on its cooperation rights and interests in China to better communicate with target consumers in China by means of its status as the partner of NBA China.
As one of the largest car rental services platforms in China, eHI was founded in January 2006 and, in November 2014, became China’s first car rental services company to be listed on the NYSE (New York Stock Exchange). Along with the fast development of the Chinese economy, the competition in the car rental markets is becoming increasingly fierce. Sports marketing is one effective way to stand out from competitors.
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
European soccer teams draws crowds and sponsors from China
06 Aug 2015
Can Tencent start new media era for NBA
06 Feb 2015
Messi arrives in Beijing for sponsorship activities
01 Jun 2017
Lander Sports taps into sports insurance
05 May 2016
Huawei sponsors Lusaka Dynamos
31 Oct 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...