SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
A Hong Kong foundation has teamed up to open a business school at a British university to promote innovation and cultural exchanges between China and the UK.
On Saturday, Hong Kong's Sun Wah Group and De Montfort University in Leicester announced the launch of the Jonathan Choi Business School that aims to nurture future Chinese business leaders.
Jonathan Choi, chairman of Sun Wah Group, said China's rapid development - in particular President Xi Jinping's New Silk Road initiatives to boost trade and investment between Asia, Europe and Africa - offered new opportunities to the region and beyond.
The Sun Wah Group plans to open a soccer school in the Midlands city to train Chinese players and team managers in conjunction with the England Football Association.
Soccer training has long been underdeveloped in China. Its national soccer team has played only once in the World Cup. But England's national team is one of the strongest in Europe. The group saw the opportunity to expand the cooperation between Chinese and British soccer players, Choi said.
The business school launch ceremony was held at the Beijing 3e International School, which was founded by Sun Wah Group a decade ago to host about 200 children from a dozen countries.
Related coverage
Shevchenko named new face of Xtep
04 May 2016
China Southern Airlines teams up with ADO Den Haag
08 Aug 2015
ANTA partner with Delivery Agent
20 Feb 2016
Guangzhou Football Association starts solo career
01 Sep 2015
Real Madrid connected to Chinese academy basing U14 players in Spain
13 May 2015
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports
loading...