Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
As reported by China.com, China's leading sports and social platform Codoon has reached a partnership with China Resources C’estbon Beverage (China) the leading brand in drinking water in China. This agreement will see C’estbon offer mineral water and beverages as activity supplements to Codoon-based running groups scattered over 100 Chinese cities. This is C’estbon’s breakthrough In domestic Chinese running groups sponsorship, with Codoon becoming the first running App which addresses the low-quality drinking water issues in its own running groups.
According to Shen Bo, Founder & CEO of Codoon, C’estbon will supply Codoon-based running groups with 400,000 bottles of mineral water and 100,000 bottles of sports beverages across 300 running-themed activities throughout China. It is expected that each activity will attract over 80 Codoon-based running groups participants.
The first Codoon-based running group was set up in 2014. Overtime, alongside running groups, other sporting groups, such as cycling have also joined Codoon’s platform. Up to September 2016, over 176,000 sporting groups had set up on Codoon, including over 100,000 running groups and 30,000 cycling groups. 108 of these running groups containing over 130,000 members have been officially approved by Codoon.
Source:China.com
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
China’s soccer club names Luis Figo as Honorary President
29 Jan 2016
Quanjian FC receive cars from Tianjin FAW
13 Jul 2017
New partner for Chinese women’s volleyball team
13 Jan 2016
Fosun International to acquire Wolves?
20 Jul 2016
Master Kong officially becomes exclusive sponsor of NBA China
18 Jun 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...