Registration open - SportAccord World Sport & Business Summit
18 Dec 2023 17:37
As reported by China.com, China's leading sports and social platform Codoon has reached a partnership with China Resources C’estbon Beverage (China) the leading brand in drinking water in China. This agreement will see C’estbon offer mineral water and beverages as activity supplements to Codoon-based running groups scattered over 100 Chinese cities. This is C’estbon’s breakthrough In domestic Chinese running groups sponsorship, with Codoon becoming the first running App which addresses the low-quality drinking water issues in its own running groups.
According to Shen Bo, Founder & CEO of Codoon, C’estbon will supply Codoon-based running groups with 400,000 bottles of mineral water and 100,000 bottles of sports beverages across 300 running-themed activities throughout China. It is expected that each activity will attract over 80 Codoon-based running groups participants.
The first Codoon-based running group was set up in 2014. Overtime, alongside running groups, other sporting groups, such as cycling have also joined Codoon’s platform. Up to September 2016, over 176,000 sporting groups had set up on Codoon, including over 100,000 running groups and 30,000 cycling groups. 108 of these running groups containing over 130,000 members have been officially approved by Codoon.
Source:China.com
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Xtep sponsors the International Champions Cup China
10 Jul 2017
Bird’s Nest adds artificial grass supplier
30 Nov 2015
FC Bayern’s partner eyes youth training program in China
03 Dec 2015
New Chinese partner for Liverpool
25 Feb 2016
Dongfeng Nissan partners with NBA China
14 Oct 2015
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...