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ANTA shows good growth potential in 2015

By Yutang Sports Monday, 18 May 2015 15:06

Chinese sporting goods company, ANTA, recently announced data of its fourth quarter orders in 2015. The data shows that quantity of orders has grown for eight quarters in a row. The fourth quarter's orders of 2015 have achieved a low two-digit growth compared to last year. 

ANTA has also announced its sales for the first quarter of 2015. Data shows that the first quarter's sales have single digit growth compared to last year. The data includes sales of ANTA's distributors and retail stores that have run more than one year. 

ANTA’s CEO Ding Shizhong said that product R & D is the reason of its growth. In 2014, ANTA’s investment in R & D was 4.3% in all its expenses, which is closer to international brands such as Nike and Adidas. 

ANTA has many sports sponsorship. In 2014, it sponsored NBA China for 200 million yuan every year. 

Source: tnc.com.cn 

Tags: ANTA brand


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