SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The Real Madrid forward will promote the Chinese telecoms company’s premium line of mobiles in his native Colombia for the next two years.
"Rodriguez will help Huawei to attract more consumers and we look to the future with optimism and determination," said Maria Fernanda Chinchilla, the director of terminals marketing for Huawei's Colombian arm.
Huawei recorded sales of US$678 million in Colombia last year, an increase of 40 per cent year on year. The company currently has a market share of 19 per cent in the country’s smartphone market, having sold a total of 1.9 million handsets in 2014.
Rodriguez, 23, won the Golden Boot at last year's Fifa World Cup in Brazil after scoring six goals for Colombia. Following the tournament, he moved to Real Madrid from AS Monaco for an undisclosed fee.
Huawei’s signing of Rodriguez further strengthens the company’s ties in soccer. In recent months, Huawei has signed partnerships with a host of top clubs around the world, especially in Europe, as it bids to increase awareness of its brand outside China.
Original title by SportsPro: James Rodriguez to promote Huawei in Colombia
Related coverage
Why Chinese soccer needs better brokerage system?
04 May 2016
Real Madrid boosts the rise of Chinese football
13 Apr 2015
Huawei changes Asian sponsorship strategy
02 Dec 2015
Is celeb endorsement the best option for Intel in China?
21 Aug 2015
European football teams say happy Chinese New Year
19 Feb 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...