Huawei sponsors top five South African rugby teams

Technology provider Huawei is proud to announce a partnership with South Africa's top five rugby unions as their official smartphone, tablet & talkband supplier. 

Announcing the sponsorship deal today in Johannesburg, Huawei's Product Marketing Director – for South Africa, Yudi Rambaran, said the deal was unique as Huawei sponsorship is the first to involve all of the country's top five rugby teams which includes the Vodacom Bulls, DHL Western Province, the Cell C Sharks, the Emirates Lions and the Toyota Cheetahs.

In addition, Huawei will also be the official associate sponsor to the Lions with its logo featuring on the sleeve of the team’s jersey. The announcement by the Chinese company is its second sports related sponsorship in South Africa - Huawei is also the official shirt sponsor for local PSL team Ajax Cape Town.

"Adding to Huawei's sports sponsorship portfolio we believe this new opportunity will allow us to showcase Huawei's latest technology which will assist the players in tracking and monitoring their performances. It is also evidence of the increasing role that technology plays in the lives of sports stars and their supporters", Rambaran continued.

Huawei has established a strong presence in the local market built on its technological leadership and commitment to fair and transparent business practices. The rugby sponsorship continues to reflect the brands commitment to the local market and positions it as a responsible corporate citizen that recognises the value of local partnerships.

All the unions will receive the latest smartphone offerings from Huawei for players and management. Huawei looks forward to providing the teams with performance incentives in the form of tablets and Huawei's TalkBand fitness trackers which will be an invaluable monitoring tool for players and management to ensure maximum performance on and off the field.

Original title by iafrica.com: SA Super Rugby sides score new sponsor