The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Evergrande Cup 2015 Beijing Chaoyang District Teenager Football Match opened up at Olympic Forest Park on May 9th. As the first Sevens Football Match for teenager in community, it attracted over thousands of teenagers to sign up and nearly a hundred football team to participate in competition.
The Match was held by Chaoyang Education Commission and Chaoyang Community University and organized by Chaoyang Community Teenager Education Training Center with assistance of Beijing MR Sports. Meanwhile, the event also got sponsorship support from Evergrande Football School and a Chinese enterprise in Chaoyang District—Eastar Plaza.
The age of teenager players range from 6 to 12. Based on the area where players live and the difference of their age, all players are classified into 91 teams.
“This month, the 91 teams will have competitions at Olympic Forest Park, Chaoyang Park and other two courts. In addition, the final, award ceremony and other interesting football activities will be held at Si’de Park in Chaoyang District on May 31st.” As Chen Zhengzhi, general manager of MR sports said,
The relevant principal of Chaoyang Education Commission told the journalist, “Chaoyang District aims to build a football math platform for teenagers in community. Through such ways, their bodies, team awareness and spirit could be developed.”
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
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