Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Soccer World China has reportedly agreed a two-year partnership deal with English Premier League giants Manchester City FC, according to a report on Lanxiong.
The deal will see Soccer World China become the non-professional soccer partner of Manchester City in China. Under the agreement, the two sides will work together on brands, youth training and promotional campaigns.
They have launched a new joint logo which will be displayed at Soccer World’s sports centres in China. In addition, Manchester City will send coaches to China to help train Soccer World’s trainers. Furthermore, Soccer World will select a group of juniors and send them to Manchester City where they will receive training and education. As well as promotional campaigns, City players will appear at Soccer World centres during their China Tour this summer.
“Youth training in the Chinese soccer industry leaves a lot to be desired,” said Fan Chengen, CEO of Soccer World China.
“China is not lacking in young talents, but such fine institutions as the Chinese soccer clubs are not doing a good job. That’s why we would prefer to work with Manchester City.”
Source: Lanxiong
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
A Beijing soccer company recruits former Chinese star
02 Nov 2015
TCL partners with New York City FC
28 Oct 2015
China’s football leagues will rise
05 May 2015
China v Qatar gets over 3% TV rating
17 Nov 2016
Jet Li and Jack Ma expands Taiji Zen
14 Jul 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...