Adidas targeted Chinese runners with RunBase and marathons sponsorships

Adidas launched a RunBase recently in Shanghai China to boost the “Road to 2015” campaign, and the sponsorship to Shanghai half-marathon was also announced in the same time.

The RunBase is located at west bank of Binjiang Shanghai, and it is the very first quality base customized for runners in China.

As reported, there are outdoor jogging tracks along with treadmills and dressing rooms inside the base. More interestingly, experience area is also accessible for runners to try the newly released running shoes from Adidas.

In terms of the partnership with Shanghai half-marathon, it is believed that the sides have reached an agreement on a more-than-one-year deal as this year’s event will start in late May.

Adidas will be the official sponsor of Shanghai half-marathon and the exclusive provider to offer apparels.

Besides, Adidas also sponsored 8 Parkour teams in China and other marathons, such as Beijing marathon.

Source: Beijing Morning Post