Adidas Greater China sales hit new high in 2016

Thursday, 09 Mar 2017

Recently Adidas announced that its sales for 2016 in the Greater China region had achieved historical growth.

Hui Ruoqi endorses Adidas 2017 marketing campaign

Wednesday, 04 Jan 2017

Yesterday, Adidas announced it had signed endorsement contracts with Hui Ruoqi (the Captain of the Chinese Women’s Volleyball Team) and Ning Zetao (a Chinese swimming champion).

Ning Zetao signs ten million yuan contract with Adidas

Tuesday, 03 Jan 2017

Chinese media reports that swimmer, Ning Zetao, has signed a contract with Adidas.

Adidas neo sign up Taiwanese actress Amber Kuo

Tuesday, 27 Dec 2016

Adidas neo officially launched an exclusive platform for young people-- Channel neo, and signed up the Taiwanese actress and singer Amber Kuo.

List of Top 50 Most Influential Sports Brands in China released

Wednesday, 21 Dec 2016

On December 19, dongshiju.com and the China Data Center jointly released the 2nd edition of the Top 50 Most Influential Sports Brands in China 2016.

Angelababy to be the new face of Adidas Originals

Monday, 12 Dec 2016

Adidas Originals has officially announced that Angelababy will be its new image spokesperson for Greater China.

Adidas China appoints Proximity as digital and social AOR

Thursday, 18 Aug 2016

Proximity China has been appointed digital and social Agency of Record (AOR) for Adidas China, one of the world’s leading sportswear brand.

Wanda to partner with Adidas

Wednesday, 29 Jun 2016

Chinese conglomerate Dalian Wanda has agreed a collaboration with the German sportswear brand Adidas.

Yutang Weekly (2016.3.7-3.12)

Sunday, 13 Mar 2016

News roundup of this week.Udinese to sell shares to China;AC Milan launch Chinese language website;Estimated 500 million online viewership for 2016 CSL

Adidas to open 3,000 new stores in China

Monday, 07 Mar 2016

German sportswear brand Adidas plans to open 3,000 new stores in China by 2020.