Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Lately Shanghai witnessed Australian health brand Blackmores and Chinese tennis star Li Na releasing a media conference to public the signing ceremony of partnership between the sides.
Grand Slam, Good Living appears to claim that Li Na, two-time Grand Slam champion, has set best example in leading a healthy lifestyle.
In the announcement, Blackmores CEO Christine Holgate said, “It is a remarkable milestone in our business and I'm so pleased to have Li Na as our ambassador.”
In spite of retirement, Lina, with legacy, would take advantage of her devotion and success in tennis to promote the values that people hold in healthy life manners, Holgate continued.
As Li Na said, health is not only critical for athletes but also for non-athletes.
She also revealed that she had been using Blackmores for years, long before she joined the Australian brand.
Despite more details of the deal were yet revealed, undoubtedly Lina will help deliver health programs provided by Blackmores to more Chinese consumers.
Source: Morning Post
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
CST upgrades partnership with Ajax
13 Aug 2015
Under Armour wins trademark infringement case in China
07 Aug 2017
TCL brand partners with MLS side LA Galaxy FC
25 Aug 2015
06 Apr 2016
Li Na and Yao Ming won awards in Laureus
16 Apr 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...