HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
Dicos, the fast food giant in China, announced the sponsorship of Heilongjiang University Basketball Association(HUBA). From the new season, Dicos will support that event.
Sports marketing is now becoming the main interactive method with consumers for brands. 2015 is the 17th year for CUBA, while China won the title in FIBA Asian Championship, which arouse the interest of students for basketball.
Mr Shao xinmou, the General Manager of local business development said, “the cooperation between Dicos and HUBA is kind of support for university sports. Dicos is trying to establish the image of puberty, fashion and passion by sponsoring HUBA.”
Dicos, as a American style fast food brand, mainly sell crispy fried chicken, which is really popular in China. Dicos now is trying to update their brand and design the place for young people for enjoying food.
HUBA will start from 21st, November and last a month. 53 teams in Heilongjiang Province will compete for the title, 190 matches and 50000 people will be involved.
Source: enorth.com
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024 09:17
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
Alibaba in talks to become top FIFA sponsor
19 May 2016
Messi arrives in Beijing for sponsorship activities
01 Jun 2017
National Sports Training Center extends 13-year deal with Pocari Sweat
26 Sep 2017
Beijing-based ORG to promote Boston Bruins in China
19 Nov 2015
China Open to pocket more than RMB100m
24 Sep 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...