Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
As reported by a Hong Kong newspaper on April 7, the total value of Chinese sports industry is worth 2,000 billion yuan, and the value of football industry, 40 percent of that of sports industry, would price over 800 billion yuan, estimated by an expert in football industry.
The insider believed that Chinese football would become fully market-oriented in the future in response to the football reform policies in China, which could guarantee a significant increase in income.
He continued to say that a series of commercial activities including ticket sales, broadcasting rights, sponsorships, shirts sales and football lottery would play an important part in making money. Even the fees paid by youths who go to football schools and transfer money paid by football clubs for the graduates would contribute to the estimated 800 billion yuan.
The huge potential of Chinese football industry draws several commercial giants to invest in this domain. For instance, Ma Yun, the Alibaba president, bought half shares of Guangzhou Evergrand FC. In terms of sponsorship, Nike replaced Adidas to establish partnership with Team China by providing 100 million yuan every year.
A domestic sports expert, Bao Mingxiao, expressed that the flow of capital into football industry would boost the development of football.
Source: Changjiang Times
Related coverage
VASTO sponsors Evergrande Football School
31 Aug 2015
Dutch football legends to give Chinese youth football a lift
14 Jul 2016
Le Sports links with Suzhou to expand sports business
30 Nov 2015
President Xi calls for more sports exchanges and cooperation between China and UK
24 Oct 2015
Home Credit sign deal with Beijing Guoan
11 Mar 2016
More from Yutang Sports
Yutang Sports
loading...