New partner for CSL team

Chinese Super League side Shijiazhuang Ever Bright FC yesterday announced a partnership deal with Hengshui Laobaigan Liquor in Shijiazhuang, capital city of Hebei Province.

The deal will see the Baijiu brand become an official partner of the CSL club. The two sides launched a Wechat account for supporters of Shijiazhuang. However, the terms of the deal were not disclosed.

Li Jinyu, the former Chinese international and technical director at Shijiazhuang, said “Hengshui Laobaigan is synonymous with Hebei’s liquor and also the pride of Hebei (province). We are partnering with Hengshui Laobaigan as we have the same development objective.”

“Shijiazhuang Ever Bright is a young team and also the first team in Hebei to play in China’s top league,” said Zhao Xudong, an Assistant General Manager at Hengshui Laobaigan, “their spirit is a great match for what our brand stands for.”

Source: Netease

Proofread by John Devlin.