Huawei to extend contract with Indian cricket team

Huawei India has signed an agreement with Royal Challengers Bangalore (RCB) for Indian Premier League till 2017.

As per the agreement, Huawei logo will feature on the front of the RCB jersey as the principal sponsor when the team takes to the field for the forthcoming edition of IPL starting from 8th April, 2015.

Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.

Speaking on the occasion, Cai Liqun, CEO, Huawei India said, “As a long-term commitment towards the game and the team we have entered into an association for 3 years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”

Russell Adams, vice president, Commercial, Operations & Cricket Academy Royal Challengers Bangalore commented, “We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us. We look towards a long and fruitful association with Huawei.”

The partnership between Huawei and RCB is a continuation of last year’s collaboration that resulted in creating mass awareness for Huawei and also resulted in achieving excellent sales figures of Huawei’s devices business.

This partnership testifies Huawei’s commitment towards India and market localization. Huawei is associated with numerous sports events globally and for India has chosen to associate with cricket which is the most followed sport in the country.

The Bangalore city houses Huawei’s largest R&D center outside China and global network operations center launched in the year 2011. With its existence of 15 years in India, the brand recently also announced the launch of its new research & development campus sprawled across 20 acres in the Whitefield area of Bangalore. Hence, the association with Royal Challenges is a home coming for the brand and showcases its commitment towards Bangalore and India.

Original title on Teleanalysis.com:Huawei Signs with Royal Challengers Bangalore till 2017