Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

China League One side Hunan Billows FC yesterday (24 March) announced a strategic partnership with a local tea company named Hunan Hualai at a press conference held in the Hunan capital, Changsha.
The deal will see the black tea brand become the title sponsor of Hunan Billows FC although no details of the deal were announced. The China League One club will continue their campaign in China’s second tier soccer league under the name of Hunan Billows Hualai FC.
“The strategic partnership between Hunan Hualai and Hunan Billows is an alliance between sports and enterprise,” said Li Shun, director of the Hunan Sports Bureau.
“I hope that the in-depth partnership between Hualai and Hunan Billows will bring Hualai’s black tea onto a global stage, and Hunan Billows will triumph in match after match this year to finally realise the CSL promotion dream of Hualai supporters.”
Hunan Billows is a Hunan-based professional soccer club. The club currently sit 4th on the League One table.
Source: Sina Sports
Proofread by John Devlin.
Related coverage
Chinese companies ramp up their efforts in Sport industry
21 Dec 2015
Juventus launch Chinese digital fan community
15 Mar 2016
Manchester City partner with PAK Corporation
06 May 2016
Chinese Professional Football League to launch in March
06 Jan 2017
Flamengo looking for Chinese partners
02 Aug 2016
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Yutang Sports
Chinese website
loading...