SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
On March 28th, 2015 IAAF World Cross Country Championships was held in Guiyang. Japan electronics giant—Canon sponsored the event. As official sponsor of IAAF, Canon would sponsor 15 events during 2013-2016, the World Cross Country Championships was one of them.
The cross country running has a history of thousands of year. Since 1973, IAAF held that event every March. In 2015, that event was held in China for every first time.
Canon, the leading company in camera industry, is ubiquitous in international sports events. High fidelity and high velocity are the most impressive qualities of Canon. EOS SLR camera became well-recognized by pros from the first release. Canon provided technical support, camera and lens renting in 2013 Moscow IAAF World Championships.
During August 22nd to 30th, IAAF World Championships will be held in Beijing. Top athletes are going to gather in Beijing, and Canon will sponsor that as well.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Chinese company Star Times struck a sponsorship deal with Harambee Stars
07 Apr 2015
Hyundai drop China Ladies Golf Open sponsorship
04 Sep 2017
Team China renew sponsorship with Yanjing Beer
28 Mar 2016
VASTO sponsors Evergrande Football School
31 Aug 2015
Haier sponsor Qingdao China Sailing on the Maritime Silk Road
26 Oct 2015
More from Yutang Sports
Yutang Sports
loading...