Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
On December 5, the sportswear and footwear manufacturing company Peak Sport Products officially announced that the Warriors small forward Andrew Wiggins has officially joined the ranks of Peak spokespersons, and Wiggins has become one of the top players in Peak’s group of spokespersons. After competitor Li-Ning signed Fred VanVleet and Jimmy Butler, this move by Peak can be regarded as a counterattack in the competitive market.
As one of the oldest Chinese basketball shoe brands, Peak has become the mainstay of domestic brands since signing with Liu Yudong in the early 21st century. As domestic competitors such as Li-Ning and Anta opening up overseas markets, Peak is not lagging behind. After sponsoring many FIBA teams, Peak has successively signed Tony Parker, George Hill, Dwight Howard, Lou Williams, Matthew Dellavedova and many other solid players in the past 10 years.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Peak breaks into the heart of European Basketball
07 Sep 2015
PEAK captures headlines by renewing contract with Slovenia
28 Aug 2015
PEAK sponsors the 2018 Sina 3X3 Golden League
04 Apr 2018
Peak announce return to A stock market
15 Feb 2017
Peak Sports sponsor US and Slovenian teams at the Winter Universiade
07 Feb 2017
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...