VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On October 22, the Chinese Athletics Association (CAA) holds a press conference in Beijing, announcing CAA’s strategic partnership with TCP Group, owner of Red Bull brand and creator of Red Bull trademark, that the Red Bull would become CAA’s official partner.
“It is always CAA’s responsibility and obligation to instruct and accelerate the development of Chinese athletics industry, improve the overall technical level of athletics sports, as well as efficiently promote the implementation of National Fitness Initiative,” says Cai Yong, vice president of CAA, “I hope CAA, driven by its cooperation with TCP Group and Red Bull’s brand influence, would further inspire public groups to form certain habits to exercise regularly, so that our National Fitness Initiative would be better executed to achieve the ultimate goal of national health.
“We are excited to reach partnership agreement with CAA,” expresses Xu Xinxiong, CEO of TCP Group, “In the meantime, we are also proud that the Red Bull could become CAA’s officially selected and recommended energy drink. Through cooperation, TCP Group will work together with CAA to promote National Fitness culture and contribute to achieve the goal of ‘Healthy China’ initiative.”
Related coverage
China to require credit records for sports participants
04 May 2018
Party Secretary of the General Administration of Sport of China Outlines A New Plan
19 Nov 2020
Citic Guoan Group embraces winter sports in a landmark deal
05 Feb 2018
CTA Tour Becomes the First Top-level Tennis Event with Independent IP in China
13 Aug 2020
China release 2018-2020 plan for the fencing industry
16 Jan 2018
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...